Florida Venture Blog by Dan Rua

No-BS Venture Thoughts for No-BS Entrepreneurs.

A running perspective on Florida's growing tech and venture community, with an occasional detour to the Southeast/national scene, venture capital FAQs and maybe a gadget or two....

By Dan Rua, Managing Partner of Inflexion Partners -- "Florida's Venture Fund".

Monday, June 30, 2008

WANTED: New Kind of CMS and New Kind of Start Page

wantedI'm looking for a couple things that I'm surprised I cannot find, yet:

1) New kind of CMS, turning your site/blog into your single profile/lifestream/social graph instead of maintaining those concepts across Facebook, Twitter, Friendfeed or elsewhere. There are some lifestream plugins for Wordpress and some one-off integrated design efforts, but this feels like something worthy of a new CMS from the ground up -- the mix of profile and social graph requires rethinking refresh cycles, data location/sharing, and existing blog/page design concepts. Now that APIs are proliferating at a rapid rate, it's possible to create the truly distributed social network -- where we own/control the end-nodes. Any ideas who is closest to this?

2) New kind of Start Page, combining SearchMe's visual pageflows, in-pageflow navigation/scrolling and PageFlakes/GReader RSS organization. The result would be a Start Page for my top 10+ pages of daily consumption, allowing in-page navigation/reading and the aesthetics of coverflow. This may be possible with SearchMe's stacks (still trying), but I'm curious if any other start page platforms are incorporating the coverflow design concepts. Ideas?

I think #1 is a bigger idea, but both would bring me value.

UPDATE: @quangt mentioned Chris Pirillo's new WicketPixie design as coming closer to the SocialCMS I'm suggesting. I really like what Matt Brett pulled together for Chris, but the Social Me and Faves pages are a couple examples of why I think a new CMS structure is in order. There should be a way to incorporate blogging, profiles, and the social graph in a more elegant, inclusive way than just pages/tabs.

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Friday, June 27, 2008

TinySong: Simple, Functional, and Social Music

I love when a product does what it's supposed to, elegantly, and with little additional, complicating function. That is an attribute of many successful products including the original Google search box and Twitter.

I ran across another example recently: tinysong.com

TinySong was created by the music-heads over at GrooveShark, a further extension from their GrooveShark P2P community, to their GSlite player, and now to full-on music sharing across the broader social graph.

Just as TinyURL allows you to shorten long URLs for sharing in Twitter and elsewhere, TinySong does the same for sharing songs for immediate streaming. Although you could argue that TinySong is just a subset of TinyURL (e.g. you could use TinyURL to do the same thing), I see two distinct benefits:
1) Sharing a TinySong.com URL makes it clear to others they are about to click on a song; and
2) TinySong integrates music search, playback and sharing automatically.

The service works as follows. Go to tinysong.com and type in a search term for a song (e.g. artist, title). I chose "party ben":
tinysong
Select the song you want to share from the search results. I chose "Another One Bites Da Funk" a mashup of Daft Punk and Queen.
tinysong
Share that tinysong.com URL with others. I shared via Twitter:
twitter tinysong
Clicking that tinysong.com URL (try it now http://tinysong.com/Aaj) immediately starts playing the song and sharing other details. From here I can listen, playlist, queue for later, share the song further and even download the mp3 for a small fee that GrooveShark splits between all rights holders and the user who shared that song in the GrooveShark community.
tinysong

So what does GrooveShark get for providing such a nice, little service? New users are exposed to Grooveshark every time they listen to a shared song. The quality of the GrooveShark lite player also guarantees a portion of those visitors will search/play other songs and join the GrooveShark community long-term...

Now I wonder, how long will it take for Twitter, FriendFeed, Twhirl, Spaz or some of the microblogging clients to incorporate TinySong for sharing songs and playing them in-line with a GSmicro player?

Related posts: BlogSounds, KillerStartups, DownloadSquad, MakeUseOf, SarahInTampa, WebsiteMagazine, FreshArrival, TechDigest, AndrewSWise

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Friday, June 06, 2008

Amazon, Twitter and Operant Conditioning

twitter downtimeTwitter/FriendFeed updates announced Amazon.com was down for at least an hour this morning. It has since come up and down a few times. CNet, Mashable, TechCrunch and, thus TechMeme, eventually realized it too. It's up for me now.

I have no idea what happened, but I know Amazon gets a surge of buzz/traffic when it returns. I've seen Twitter leverage this strategy masterfully, reaping the rewards of variable scheduling to maximize conditioned behavior.

Wikipedia's description of operant conditioning has this to say about fixed and variable scheduling of stimulus:
"According to the laws of operant conditioning, any behavior that is consistently rewarded, every single time, will extinguish at a faster rate while intermittently reinforcing behavior leads to more stable rates of behavior that are relatively more resistant to extinction. Thus, in detection dogs, any correct behavior of indicating a "find," must always be rewarded with a tug toy or a ball throw early on for initial acquisition of the behavior. Thereafter, fading procedures, in which the rate of reinforcement is "thinned" (not every response is reinforced) are introduced, switching the dog to an intermittent schedule of reinforcement, which is more resistant to instances of non-reinforcement."
Image above from Reinforcement Schedules (VR line shows maximum impact from Variable ratio schedules)

Applying this to Twitter's intermittent downtime and you can see how Twitter awareness is reinforced every time Twitter comes back from an outage. Services like Twitter need people addicted and, ironically, random outages can help drive the addiction. Hopefully, Amazon's lost sales make it too painful for them to follow a similar approach...

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Tuesday, March 18, 2008

Sched.org: Order from Chaos at SXSW

Congrats to local AJAX cage-fighters Taylor McKnight and Chirag Mehta -- for mashing together the hot site of SXSW 2008: Sched.org. Last year's SXSW love child was Twitter, this year was Sched.

Sched's simplicity and on-the-fly find/group scheduling picked up a couple thousand members during the conference -- and coverage by Wired, TechCrunch, and Silicon Alley Insider along the way (see Techmeme). It didn't hurt Sched buzz that the site was developed in only 14 hours (after some early McKnight prototyping).

Sched isn't the first McKnight & Mehta joint -- Chime.TV is another, delivering TV-like usability for net video. Taylor also helped create PodBop with Daniel Westermann-Clark. Keep 'em coming guys!

UPDATE: A mobile version is in such high demand that Michael Galpert even kicked off SponsorSched.org to get McKnight & Mehta an iPhone via this widget -- I'll toss some change in that hat:


Related images: taylor mcknight, chirag mehta, sxsw

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